What’s wrong with this picture?

How not to make a banner ad

How not to make a banner ad

I saw this ad on a popular social networking website, and it just struck me as so wrong. Just because you’ve bought a horizontal banner doesn’t mean you can take a skyscraper ad (it’s not a “vertical” banner, it’s a “skyscraper” one, that’s the correct terminology) and just rotate it.

Unless this is a magical gravity-defying woman.

There’s crap ads, and then there’s stuff like this. Even the photo’s a bit poorly cropped too, the poor woman’s lost part of her right shoulder and a bit of knee and hip. My A-Level photography students could do a better job.